The Label Brand

Brand Identity Design

The Label is an italian brand born from the desire and willingness to take distance from the contemporary fashion system, which has by now forgotten the value of time and Made in Italy. They believe that beauty also stands somehow in the art of waiting, and it is this one indeed our core value since all our accessories are made on order to avoid waste.

Launched in Prato, Italy, by early 2021 with the aim of using surplus quality fabrics coming from the historic textile family company Bellandi, The Label was born with a conscious customer in mind: one who buys responsibly yet never compromises on style. Each piece is in fact unique and limited, and it is handmade with accuracy to guarantee the best Italian quality.