Lavazza - Personal Project

Packaging Design

 

For this personal project based on the italian brand "Lavazza" I reimagined the packagings'design for the takeaway cup, the "Tierra" and the "Oro" quality (500g ground coffee), giving them a new mood, with brighter colors and some illustrations, which revolve around the packaging and create continuity to the products' line. Thanks to some innovative graphic elements I have included, I wanted to make easier for the users to understand at a glance essential informations about the quality of the coffee, such as the intensity, identified through the coffee beans, the provenience, through the zoom on the globe and the flavor.